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About Us

L'Oréal Professionnel has shaped our industry like no other. Together, we elevate the most beautiful profession every day.

Our Values

As a global brand and market leader, our mission is to elevate the professional hair industry every day through leading services, products, education and a unique brand experience. Our values of professional proof, inspiring education, creating trends and pioneer research showcase that our brand aspires to empower our salon partners and artists to succeed.

Our Heritage

OUR DNA: Eugene Schueller, a true pioneer in this field, created the first safe hair dye called O'réal. Since 1909, L'Oréal Professionnel has been steadily at the cutting edge of hair technology. We never stop reaching for the highest quality standards of performance.

Professional Proof

With a wealth of knowledge and experience and the audacity to push the boundaries of beauty, L'Oréal Professionnel is all about igniting the skillful talents of our hairdressers and empowering their success. Always and forever in everything we see, feel, do.

Bespoke Education

We never stop striving to be the ultimate source of premium artistic, technical and business education. This mission goes to the very heart of everything we stand for and it is what puts our hairdressers and salons at the forefront of the industry. L'Oréal Professionnel invites every brand partner to master their art and achieve their dreams.

Color Leadership

L'Oréal Professionnel began with professional hair color and it has remained our passion for over a century. Spanning all color categories- permanent, demi-permanent and lighteners- our products offer high performance, unlimited creativity and proven results with ultimate respect for the integrity of the hair.

On-Trend

L'Oréal Professionnel is present at the global fashion weeks of Paris, New York, London and Milan, participating in more than 800 high profile shows. Being backstage provides the ideal opportunity to test our products in fast-paced situations. Our passion for fashion shines through in our annual IT Look Collections that showcase the latest trends in color, cut and styling.

Pioneer in Research

At L'Oréal Professionnel, innovation never stops. Since 1909, we have continuously provided leading hair technology using the highest concentrations of active ingredients and most precious dosages of exclusive molecules. We are committed to creating the highest quality products with unparalleled results to meet the needs of today’s top hairdressers.

Premium Retail

L'Oréal Professionnel is constantly focused on innovation and professional performance. We are dedicated to the development of new technology for in-salon treatments and at-home haircare. Our styling range has been tested and approved by world-renowned artists during Fashion Week, delivering beautiful results under the most demanding conditions.