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Color Addict

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To celebrate the beautiful color of our industry, L’Oréal Professionnel hosted a Co-Development Workshop with world-class colorists and makeup artists from around the globe in NYC. The artists collaborated to create this year’s trend statements for the brand using the new technology launching in Majirel and DIA Richesse. Majirel Metals, DIA Richesse Metals, and Majirel Shimmers are on-trend hair color shades inspired by makeup reflects.



Among the talent were L’Oréal Professionnel Artist Min Kim, @minkimcolorist, of Butterfly Studio Salon in NYC who collaborated with makeup artist superstar Mario, @makeupbymario to create the stunning Metallic Silver Violet look. Check out how to create this look, and all of the beautiful work done at the Co-Development – just scroll down!


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  1. 1

    METALLIC ROSE GOLD

    CREATE


    Learn to create the Metallic Rose Gold look for your clients that love the pop of color.

  2. 2

    FORMULA

    PRELIGTHEN


    Highlight select pieces with Blond Studio Multi-Techniques Powder + 30-vol. Majicrème Developer + Smartbond Step 1.

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    FORMULA

    METALLIC


    Onto the pre-lightened hair, apply Majirel Metals .24/VC + 20-vol. Majicrème Developer + Smartbond Step 1 – OR – DIA Richesse Metal .24/VC + 15-vol. DIActivateur Developer + Smartbond Step 1. Process up to 20 minutes.

  4. 4

    REMOVAL & RINSING


    Wet, rinse and apply Smartbond Step 2 for 10 minutes. Shampoo once with LUO Post-Color Shampoo. Condition and protect with Serie Expert Powermix Repair Treatment.

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  1. 1

    VIOLET SHIMMER

    CREATE


    Learn to create the Violet Shimmer look for your naturally dark clients that want to add a sparkle of violet.

  2. 2

    FORMULA

    PRELIGTHEN


    Highlight select pieces with Blond Studio Platinium Plus + 40-vol. Blond Studio Nutri-Developer + Smartbond Step 1.

  3. 3

    FORMULA

    METALLIC


    Onto the pre-lightened pieces, apply Majirel Metal .22/VV + 20-vol. Majicrème Developer + Smartbond Step 1

  4. 4

    REMOVAL & RINSING


    Wet, rinse and apply Smartbond Step 2 for 10 minutes. Shampoo once with LUO Post-Color Shampoo. Condition and protect with Serie Expert Powermix Repair Treatment.

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  1. 1

    METALLIC SILVER VIOLET

    CREATE


    Learn to create the Metallic Silver Violet look and be completely mad about metals!

  2. 2

    FORMULA

    PRELIGTHEN


    Balayage with Blond Studio Multi-Techniques Powder + 30-vol. Majicrème Developer + Smartbond Step 1.

  3. 3

    FORMULA

    METALLIC


    Balayage alternating formulas: Majirel Metal .22/VV + Majirel Metal .12/BV + 20-vol. Majicrème Developer + Smartbond Step 1 & Majirel Metal .12/BV + 20-vol. Majicrème Developer + Smartbond Step 1

  4. 4

    REMOVAL & RINSING


    Wet, rinse and apply Smartbond Step 2 for 10 minutes. Shampoo once with LUO Post-Color Shampoo. Condition and protect with Serie Expert Powermix Repair Treatment.

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  1. 1

    METALLIC SILVER

    CREATE


    Learn to create the Metallic Silver look to capture this booming trend.

  2. 2

    FORMULA

    PRELIGTHEN


    Apply an all over application of Blond Studio Platinium Plus + 30-vol. Blond Studio Nutri-Developer + Smartbond Step 1.

  3. 3

    FORMULA

    METALLIC


    Apply a Global Application of DIA Richesse Metal .11/BB + 15-vol. DIActivateur Developer + Smartbond Step 1. Process for 20 minutes.

  4. 4

    REMOVAL & RINSING


    Wet, rinse and apply Smartbond Step 2 for 10 minutes. Shampoo once with LUO Post-Color Shampoo. Condition and protect with Serie Expert Powermix Repair Treatment.

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  1. 1

    METALLIC CHARCOAL SHIMMER

    CREATE


    Learn to create the Metallic Charcoal Shimmer look for your clients with lower level bases that are ready to add a little sparkle.

  2. 2

    FORMULA

    HIGHLIGHT


    Highlight select pieces with Blond Studio Platinium Plus + 30-vol. Blond Studio Nutri-Developer + Smartbond Step 1

  3. 3

    FORMULA

    SHIMMER


    As a global application at the regrowth area, apply Majirel Shimmer .11/BB + 20-vol. Majicrème Developer + Smartbond Step 1. Then, apply throughout the remaining midlengths and ends. Process for 35 minutes. Rinse thoroughly, taking care to preserve the established highlights. Do not shampoo.

  4. 4

    FORMULA

    METALLIC


    Gloss with DIA Richesse Metals .11/BB + 15-vol. DIActivateur Developer + Smartbond Step 1. Process for up to 20 minutes.

  5. 5

    REMOVAL & RINSING


    Wet, rinse and apply Smartbond Step 2 for 10 minutes. Shampoo once with LUO Post-Color Shampoo. Condition and protect with Serie Expert Powermix Repair Treatment.

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