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Demi-Permanent

DIA Richesse Metals

DIA | 1.7 oz.

  • 2 shades

Vibrant, Shiny Metallic Color

Development Time

  • Up to 20 minutes

    DEVELOPER

    ✔1:1.5 Color to Developer Mixing Ratio
    ✔9-15 vol. DIActivateur Developer

    For metallic, vibrant, shiny results with incredible DIA technology, use new DIA Richesse Metals in Silver .11/BB and Rose Gold .24/VC. These shades have high reflect concentration, intense visibility and shine, and are perfectly pre-blended to create metallic hair color with one tube.


    For best results, use on pre-lightened pale yellow hair or lighter. Same formulation protocol as typical DIA Richesse shades!


    Discover the looks created by top makeup artists and colorists around the world and re-create them in your salon!


    Download the L'Oréal Professionnel Color Theory Chart

    2 shades

    Demi-Permanent

    DIA Richesse Metals

    DIA | 1.7 oz.

    • 2 shades