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Permanent

INOA

INOA | 2.1 oz.

  • 113 shades available

Ammonia-Free Permanent Hair Color

WHITE COVERAGE

  • Reinforced coverage of up to 100% white hair.

LIFT

  • Up to 3 levels : for vibrant shiny colors.

DEVELOPMENT TIME

  • 35 minutes

HAIR TYPE

  • Normal
  • Color-Treated

RESULTS

  • Unlimited color resuts with infinite hair color power

DEVELOPER

• 1:1 Color to Developer Mixing Ratio
• 10-20-30-volume INOA Rich Developer

TECHNOLOGY

Unlike traditional permanent haircolor containing ammonia, The ODS(2) (Oil Delivery System) technology uses the power of oil to maximize the effectiveness of the haircoloring process with minimal concentration of alkaline agent.

A low dose of MEA (menoethanolamine) slightly opens the cuticle while the ODS(2) technology envelops the hair fiber in a film of oil, propelling the water-based colorant and pushing it deeper into the hair fiber for unlimited color results and supreme respect for the hair.

INOA, L’Oréal Professionnel’s first ammonia-free permanent technology, revolutionized the haircolor industry. Our breakthrough ODS2 (Oil Delivery System) technology uses the power of oil to deliver 6 weeks of intense hydration with optimized scalp comfort and reinforced coverage of up to 100% white hair. INOA’s extensive portfolio provides unlimited possibilities to create personalized looks for every woman. Experience the INOA difference.

Download the INOA Color Chart
Download the DIA Colormatching Guidelines
Download the L'Oréal Professionnel Color Theory Chart

113 shades available

Permanent

INOA